The emerging role of electronic marketplaces on the Internet
Communications of the ACM
Inventing the Internet
Protocol: How Control Exists after Decentralization
Protocol: How Control Exists after Decentralization
Profiling Machines: Mapping the Personal Information Economy
Profiling Machines: Mapping the Personal Information Economy
Information Politics on the Web
Information Politics on the Web
Windows and Mirrors: Interaction Design, Digital Art, and the Myth of Transparency (Leonardo Books)
Windows and Mirrors: Interaction Design, Digital Art, and the Myth of Transparency (Leonardo Books)
Routledge Handbook of Internet Politics
Routledge Handbook of Internet Politics
The Myth of Digital Democracy
Search Engine Society
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This article defines a new methodological framework to examine emerging forms of political campaigning on and across Web 2.0 platforms i.e. Facebook, Youtube, Twitter in the North-American context. The proposed method seeks to identify the new strategies that make use of campaign texts, users, keywords, information networks and software code to spread a political communications and rally voters across distributed, and therefore seemingly unmanageable spheres of online communication. The proposed method differentiates itself from previous Web 1.0 methods focused on mapping hyperlinked networks. In particular, we pay attention to the new materiality of the Web 2.0 as constituted by shared objects that circulate across modular platforms. In this paper we develop an object-centered method through the concept of traffic tags --unique identifiers that by enabling the circulation of web objects across platforms organize political activity online. By tracing the circulation of traffic tags, we can map different sets of relationships among uploaded and shared web objects text, images, videos, etc., political actors online partisans, political institutions, bloggers, etc., and web based platforms social network sites, search engines, political websites, blogs, etc..