Issues essential to World Wide Web marketing

Authors:
A. Maurice Stratton;Ka-Wing Wong
Affiliations:
-;-
Venue:
ACM SIGICE Bulletin
Year:
1997

Citing 3
Cited 0

Internet and Web use in the U.S.

Communications of the ACM
The HomeNet field trial of residential Internet services

Communications of the ACM
Winona gets wired: technical difficulties in the home

Communications of the ACM

Quantified Score

Hi-index	0.00

Visualization

Abstract

Technological society in the 21st century gives us a new meaning and a new challenge in our daily life. In marketing, the challenge comes in the use of technology to make business successful. With the Internet replacing many traditional communication mediums, marketing on the World Wide Web is going to be the biggest challenge to most marketers. This paper discusses the issues that are essential to marketing on the World Wide Web.