The structure of e-commerce in the banking industry: an empirical investigation

Authors:
Elias M. Awad
Affiliations:
McIntire School of Commerce, University of Virginia
Venue:
SIGCPR '00 Proceedings of the 2000 ACM SIGCPR conference on Computer personnel research
Year:
2000

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Abstract

In this paper, we explore the status of e-commerce in the banking industry. A random sample of 43 commercial Virginia bank Web sites were evaluated to determine the level of e-commerce involvement and the potential of e-commerce in banking. Preliminary results indicate a state of fragmentation in the quality, content, personalization, and category of Web sites, although more and more banks have demonstrated ready commitment to “presence” on the Internet.