Technology-based marketing in the healthcare industry: implications for relationships between players in the industry

  • Authors:

  • Grace Johnson;Anand Kumar;Arkalgud Ramaprasad;Madhusudham Reddy

  • Affiliations:

  • -;-;-;-

  • Venue:
  • Managing healthcare information systems with Web-enabled technologies
  • Year:
  • 2000

  • Ontological design

    Proceedings of the 4th International Conference on Design Science Research in Information Systems and Technology

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Abstract