Klare's “useful information” is useful for Web designers

  • Authors:
  • Kristin Zibell

  • Affiliations:
  • -

  • Venue:
  • ACM Journal of Computer Documentation (JCD)
  • Year:
  • 2000

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Abstract

In many ways the writing principles that Klare recommended 37 years ago to promote high readability scores still apply to web-site design.Behind the pursuit of readability lies audience analysis, a concern with the intellectual level, previous experience, motivation, and reading goals of ones intended audience. Suitably adjusted to take account of online interactivity, those same concerns should guide design work on webstructure and interfaces today.