SCMP.com: strategic repositioning of a newspaper

  • Authors:

  • Ali Farhoomand;Eva Kwan

  • Affiliations:

  • School of Business, University of Hong Kong, Hong Kong;School of Business, University of Hong Kong, Hong Kong

  • Venue:
  • ICIS '00 Proceedings of the twenty first international conference on Information systems
  • Year:
  • 2000

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Abstract