Measuring the reputation of web sites: a preliminary exploration

Authors:
Greg Keast;Elaine G. Toms;Joan Cherry
Affiliations:
Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada;Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada;Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada
Venue:
Proceedings of the 1st ACM/IEEE-CS joint conference on Digital libraries
Year:
2001

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Abstract

We describe the preliminary results from a pilot study, which assessed the perceived reputation - authority and trustworthiness - of the output from five WWW indexing/ranking tools. The tools are based on three techniques: external link structures, internal content, or human selection/indexing. Twenty-two participants reviewed the output from each tool and assessed the reputation of the retrieved sites.