Unintrusive customization techniques for Web advertising
WWW '99 Proceedings of the eighth international conference on World Wide Web
An entropy approach to unintrusive targeted advertising on the Web
Proceedings of the 9th international World Wide Web conference on Computer networks : the international journal of computer and telecommunications netowrking
Targeted advertising with inventory management
Proceedings of the 2nd ACM conference on Electronic commerce
Learning to Optimally Schedule Internet Banner Advertisements
ICML '99 Proceedings of the Sixteenth International Conference on Machine Learning
Personalized advertisement-duration control for streaming delivery
Proceedings of the tenth ACM international conference on Multimedia
Improvements to the Linear Programming Based Scheduling of Web Advertisements
Electronic Commerce Research
AdROSA-Adaptive personalization of web advertising
Information Sciences: an International Journal
Discovering cohesive subgroups from social networks for targeted advertising
Expert Systems with Applications: An International Journal
Solving maximum flow problems on real-world bipartite graphs
Journal of Experimental Algorithmics (JEA)
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We addressed two issues concerning the practical aspects of optimally scheduling web advertising proposed by Langheinrich et al. [5], which scheduling maximizes the total number of click-throughs for all banner advertisements. One is the problem of multi-impressions in which two or more banner ads are impressed at the same time. The other is inventory management, which is important in order to prevent over-selling and maximize revenue. We propose efficient methods which deal with these two issues.