Links and power: the political economy of linking on the Web

Authors:
Jill Walker
Affiliations:
University of Bergen, Norway
Venue:
Proceedings of the thirteenth ACM conference on Hypertext and hypermedia
Year:
2002

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Abstract

Search engines like Google interpret links to a web page as objective, peer-endorsed and machine-readable signs of value. Links have become the currency of the Web. With this economic value they also have power, affecting accessibility and knowledge on the Web.