Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing

  • Authors:

  • Barry D. Silverstein

  • Affiliations:

  • -

  • Venue:
  • Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing
  • Year:
  • 2001

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Abstract

From the Publisher:Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics.Author Biography: Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of Internet Marketing Success for Information Technology Companies and Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.