Improving Linkage of Web Pages
INFORMS Journal on Computing
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From the Publisher:-Appeals to anyone faced with the daunting task of selecting the right personalization product or service-Provides insight into building sticky and profitable web sites-Author has provided data mining consulting services to Fortune 100 corporations-Provides guidance for categorizing available personalization products and services-Contains information vital to virtually every e-businessWebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness. The book has a companion website that will be continuously updated. The site will enable readers to chat, mail sections to colleagues, and register for a newsletter on new profitability products, services, upgrades, announcements, and profitability case studies.This is a powerful manual for e-businesses on how to achieve profitability by leveraging web analytic tools, techniques, services, and strategies.