Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers

Authors:
Mary Modahl
Affiliations:
-
Venue:
Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers
Year:
1999

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Abstract

From the Publisher:Every informed business person knows the Internet is transforming the economy as we know it--but very few people have the knowledge (or the guts) to identify which companies will emerge as winners and losers when the dust finally settles. Internationally renowned technology guru Mary Modahl has both. In this fast-paced but deeply intelligent book for business leaders and executives in every consumer-products industry, Modahl explains exactly what strategies will lead to Internet dominance.