Competitive Advantage through Information Technology

  • Authors:
  • Jack D. Callon

  • Affiliations:
  • -

  • Venue:
  • Competitive Advantage through Information Technology
  • Year:
  • 1995

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Abstract

From the Publisher:This MBA-level text can be used in an Management Information Systems,or Corporate Information Systems,or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis. Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text. The text builds to a major project where students will design an information technology strategy for a real business.