Net Results: Web Marketing That Works

Authors:
Cybernautice;Rick E. Bruner
Affiliations:
-;-
Venue:
Net Results: Web Marketing That Works
Year:
1998

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Abstract

From the Publisher:Net Results: Web Marketing That Works reveals the successful strategies and tactics that the leading online development firm USWeb has used to create winning marketing campaigns for prominent clients. Rich in expert advice and real-world case studies, this unique book shows how businesses large and small can work to maximize their internet site's return on investment, develop domain branding, optimize site design, build internet communities, and generate online publicity.