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From the Publisher:Doing Business on the Internet looks objectively at what Internet commerce can offer both the consumer and the provider and covers three main areas of concern to business today: how to join the Internet revolution, how to manage the Internet revolution; and how to benefit from the Internet revolution.. "Doing Business on the Internet is primarily intended as background reading for researchers and advanced students in electronic commerce, computer-mediated communication, management of information systems, project management, and organisational change. It will also be invaluable to corporate managers involved with developing their companies' Internet-based strategies, and to anyone interested in how to buy or sell on the Internet.