Is banner ads totally blind for us?
CHI '01 Extended Abstracts on Human Factors in Computing Systems
CHI '10 Extended Abstracts on Human Factors in Computing Systems
Personalized ad delivery when ads fatigue: an approximation algorithm
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
A case-based analysis of the effect of offline media on online conversion actions
Proceedings of the 22nd international conference on World Wide Web companion
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From the Publisher:How today's most successful online advertisers and marketers maximize their online presence, and how you can tooThis updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: *Successful online ad models *Market research online *Direct marketing, including opt-in e-mail, promotions, and sweepstakes *Targeting and personalization *Internet advertising management tools *Traffic measurement and gauging the effectiveness of your ads *Buying and selling ads on your Web site *Advertising locally *Advertising to an international market *Legal aspects of Internet advertising *How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)