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From the Publisher:The fault line--that dangerous, unstable seam in the economy where theInternet and other powerful innovations meet and create market-shatteringtremors. Every company lives on it; no manager can control it. Everyone mustlearn to deal with it.Now, Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that helped guide the high-tech revolution, explores the new management paradigms that will guide businesses in the twenty-first century, showing them how to survive and thrive on the fault line.In this long-awaited new book, Moore turns his attention to the mostimportant question for businesses: How can companies that rose to prominenceprior to the age of the Internet manage for shareholder value now that theInternet is upon us?The old management truths are dead. Business models that worked admirably until the last decade of the twentieth century must be replaced. The dotcoms are invading every sector of commerce, overturning establishedrelationships, reengineering markets, attacking long-established pricepoints, and disintermediating longstanding institutions.What should management do when it is under direct assault from companies no one ever heard of even a few years ago?In a book that will reset the management agenda in the age of the Internet,Moore shows why sensitivity to stock price is the single most importantlever for managing in the future, both as a leading indicator of shifts incompetitive advantage and as an employee motivator for making necessarychanges in organizations heretofore impervious to change. He prescribes anew agenda for management teams that includesNew strategies for achieving and sustaining competitive advantage New metrics to keep management teams on course with these strategiesA specific blueprint for how the blue-chip companies can meet thechallenge of the dotcoms Models of organizational change for each stage of market developmentThe crucial role of declaring a culture inenabling swift response toglobal changeToday practically every company, whether inside the high-tech sector or not,is living on the fault line. By synthesizing his groundbreaking earlier workon the dynamics of technology-based markets with a new focus on managingpublicly held corporations for shareholder value, Geoffrey Moore provides ahighly prescriptive guide for any company struggling to manage thedisruptive forces of the new economy.In Crossing the Chasm and Inside the Tornado, Moore created a new language for navigating the technology adoption life cycle. In Living on the Fault Line, he once again offers a brilliant set of navigational tools to helpmeet today's defining management challenge-managing for shareholder value inthe age of the Internet.