International Journal of Information Technology and Management
Towards an appropriate business model for m-commerce
International Journal of Mobile Communications
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From the Publisher:Their business plans are vague at best. Their sales are modest; their profits nonexistent. And yet scores of e-businesses have seen astronomical capitalization. How long can it last? In this book, two industry experts take readers beyond the experimental first era of e-business into the next, when companies will either deliver customer value and make a profit or disappear altogether. Nick Earle, Hewlett-Packard's chief strategist for e-services, and Peter Keen, a respected strategy and business consultant, map the future of online business and describe the six key drivers that companies must master in order to survive the next era of e-commerce.