Visual Data Mining: Techniques and Tools for Data Visualization and Mining

  • Authors:
  • Tom Soukup;Ian Davidson

  • Affiliations:
  • -;-

  • Venue:
  • Visual Data Mining: Techniques and Tools for Data Visualization and Mining
  • Year:
  • 2002

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Abstract

From the Publisher:Data mining techniques offer marketing analysts a better understanding of customer buying habits. That data can then be used to develop new marketing campaigns and new products. New visual mining tools are becoming widely available, and can provide a quick and easily accessible way of retrieving information. These visual techniques also have the ability to make it possible for nontechnical business managers to understand their markets and make more savvy business decisions.