Proceedings of the 35th conference on Winter simulation: driving innovation
Applications of location-based services: a selected review
Journal of Location Based Services
Applied research of data sensing and service to ubiquitous intelligent transportation system
Frontiers of Computer Science in China
Tackling vehicular fraud in Ethiopia: from technology to business
Proceedings of the 2nd ACM Symposium on Computing for Development
ACM Transactions on Management Information Systems (TMIS)
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We developed a multimethod modeling approach to evaluate strategic alternatives for GM's OnStar communications system. We used dynamic modeling to address some decisions GM faced in 1997, such as the company's choice between incremental and aggressive marketing strategies for OnStar. We used an integrated simulation model for analyzing the new telematics industry, consisting of six sectors: customer acquisition, customer choice, alliances, customer service, financial dynamics, and dealer behavior. The modeling effort had important financial, organizational, and societal results. The OnStar business now has two million subscribers, an 80 percent market share of the emerging telematics market, and has been valued at between $4 and $10 billion. The OnStar project set the stage for a broader GM initiative in service businesses that ultimately could yield billions in incremental earnings. Most important, OnStar has saved many lives that otherwise would have been lost in vehicle accidents.