Content production and delivery for interactive multimedia services — a new approach

  • Authors:
  • R. Walker;P. Foster;S. G. Banthorpe

  • Affiliations:
  • BT Laboratories, Martlesham Heath, Ipswich, Suffolk, England IP 5 3RE;BT Laboratories, Martlesham Heath, Ipswich, Suffolk, England IP 5 3RE;BT Laboratories, Martlesham Heath, Ipswich, Suffolk, England IP 5 3RE

  • Venue:
  • BT Technology Journal
  • Year:
  • 1997

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Abstract

An increasing number of multimedia services are being launched, many of which are Internet based. New, reliable, low-cost services must generate customer demand and sustain customer satisfaction.One of the technical directors from the computer games company, Sega, has been quoted as saying that ‘the games platform is only an enabler; apart from price, three further things are required: content, content, content‘. This statement holds good for any interactive multimedia service, the content is what the consumer is seeking to access — and indeed most of what the consumer is paying for.This paper presents a framework covering the authoring and distributed handling of content and its associated metadata (i.e. data associated with the content which is used by the application and its platform but not necessarily viewed by the end user, for example, a movie rating). It focuses primarily on the specification of both content and metadata and discusses the relationships between processes collectively operating as a generic tool-set.