Association Models for Web Mining

Authors:
Paolo Giudici;Robert Castelo
Affiliations:
Dipartimento di Economia Politica e Metodi Quantitativi, University of Pavia, Via san Felice 5, 27100, Pavia, Italy. giudici@unipv.it;University of Utrecht, The Netherlands. roberto@cs.uu.nl
Venue:
Data Mining and Knowledge Discovery
Year:
2001

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Abstract

We describe how statistical association models and, specifically, graphical models, can be usefully employed to model web mining data. We describe some methodological problems related to the implementation of discrete graphical models for web mining data. In particular, we discuss model selection procedures.