Web Based Capacity Allocation Strategies for Customers with Heterogeneous Preferences

  • Authors:
  • Vipul Agrawal;Giuseppe Lopomo;Sridhar Seshadri

  • Affiliations:
  • Leonard N. Stern School of Business, New York University, NY 10012;Leonard N. Stern School of Business, New York University, NY 10012;Leonard N. Stern School of Business, New York University, NY 10012 sseshadr@stern.nyu.edu

  • Venue:
  • Electronic Commerce Research
  • Year:
  • 2002

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Abstract

We study different mechanisms for the pricing and allocation of capacity to customers with heterogeneous and unknown preferences. The mechanisms we study include posting of prices, auctions, with and without the possibility of resale. We compare the performance of each mechanism with the optimal selling procedure in terms of expected seller's profit and efficiency. We also discuss the feasibility of web based implementation.