Forecasting market demand for new telecommunications services: an introduction

Authors:
Peter McBurney;Simon Parsons;Jeremy Green
Affiliations:
Department of Computer Science, University of Liverpool, Liverpool L69 7ZF, UK;Department of Computer Science, University of Liverpool, Liverpool L69 7ZF, UK;Ovum Ltd., 12 Farringdon Road, London EC1M 3HS, UK
Venue:
Telematics and Informatics
Year:
2002

Citing 5
Cited 7

The blackboard model of problem solving

AI Magazine
Prelaunch forecasting of new automobiles

Management Science
Wireless: The Revolution in Personal Telecommunications

Wireless: The Revolution in Personal Telecommunications
Personal Communications Networks: Practical Implementation

Personal Communications Networks: Practical Implementation
Satellite-Based Cellular Communications

Satellite-Based Cellular Communications

ICT-innovations today: making traditional diffusion patterns obsolete, and preliminary insight of increased importance

Telematics and Informatics - An interdisciplinary journal on the social impacts of new technologies
Agent-based demand forecast in multi-echelon supply chain

Decision Support Systems
Would you share? Predicting the potential use of a new technology

Telematics and Informatics
Broadband municipal optical networks in Greece: A suitable business model

Telematics and Informatics
Demand for broadband access in Greece

Telematics and Informatics
What are models for?

EUMAS'11 Proceedings of the 9th European conference on Multi-Agent Systems
Information theoretics-based technoeconomic forecasting: application to telecommunication service industry

Netnomics

Quantified Score

Hi-index	0.00

Visualization

Abstract

The marketing team of a new telecommunications company is usually tasked with producing forecasts for diverse stakeholders with different needs. Consequently, those outside marketing often realize neither the many reasons for developing forecasts nor the marketing theory used and the challenges involved in doing so. Based on our three decades of experience working with telecommunications operators around the world we seek to redress this situation by presenting a discussion of the issues involved in demand forecasting for new communications services.