Designing For Customer Interaction On The Web

  • Authors:

  • Steffen Klein

  • Affiliations:

  • -

  • Venue:
  • IEEE Internet Computing
  • Year:
  • 1999

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Abstract

Many Web sites give the user a structure, such as a site map, to interact with. When debis (Daimler-Chrysler Inter Services, the services company of the Daimler-Chrysler Group) decided to offer information about car financing on its popular Web site, the company knew it faced a serious design challenge. The paper considers how Daimler-Chrysler Research designed a simple interface to a dynamic simulation that helps users learn by interacting with content, not structure