Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice

On risk, convenience, and Internet shopping behavior

Communications of the ACM

An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty

Marketing Science

Consumption Flexibility, Product Configuration, and Market Competition

Marketing Science

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Marketing Science

Fuzzy linguistic decision to provide alternatives to market mechanism strategies

Expert Systems with Applications: An International Journal

An agent-based diffusion model with consumer and brand agents

Decision Support Systems

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality

Marketing Science

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Marketing Science

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Management Science

Modelling the impact of internal and external variables on consumer durables in a matured marketing environment

International Journal of Electronic Finance

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

Marketing Science

Modeling Consumer Learning from Online Product Reviews

Marketing Science