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Increasingly, firms are developing best practices knowledge bases as part of their knowledge-management systems. Best practices (or leading practices) knowledge bases provide access to enterprise processes and attempt to define the best ways of doing things. These best practices knowledge bases are based on ontologies, what the developers call a common language or taxonomy. Because one of the common reasons firms give for developing ontologies is their capacity for reuse, it would seem that only one ontology would be necessary, and that all firms could use the same one. However, different firms have different best practices ontologies. Accordingly, this article examines why different firms want different ontologies and presents a theoretical model finding that there is no optimal ontology.