Opportunistic exploration of large consumer product spaces
Proceedings of the 1st ACM conference on Electronic commerce
A graphical shopping interface based on product attributes
Decision Support Systems
Online shopping using a two dimensional product map
EC-Web'07 Proceedings of the 8th international conference on E-commerce and web technologies
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Databases often force users to verbalize queries in terms of attribute values. In matters of taste or subjective judgement, as in picking a color, or a meal from a menu, this is difficult and distracting. In our solution, MDS-Interactive, the dialogue between user and database is mediated through a small, evolving set of sample objects, which are presented visually by a real-time multidimensional scaling (MDS) algorithm. Queries are posed by indicating positions between the samples in order to find an object having like similarities to the displayed objects. Three prototype systems have been built and evaluated.