Effects of the form of representation and number of computer agents on conformity

Authors:
Eun Ju Lee;Clifford Nass
Affiliations:
Stanford University, Stanford, CA;Stanford University, Stanford, CA
Venue:
CHI '99 Extended Abstracts on Human Factors in Computing Systems
Year:
1999

Citing 4
Cited 1

The media equation: how people treat computers, television, and new media like real people and places

The media equation: how people treat computers, television, and new media like real people and places
When my face is the interface: an experimental comparison of interacting with one's own face or someone else's face

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Persuasive computers: perspectives and research directions

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Reading personality in onscreen interactive characters: an examination of social psychological principles of consistency, personality match, and situational attribution applied to interaction with characters

Reading personality in onscreen interactive characters: an examination of social psychological principles of consistency, personality match, and situational attribution applied to interaction with characters

Perceptual user interfaces: perceptual bandwidth

Communications of the ACM

Quantified Score

Hi-index	0.02

Visualization

Abstract

In this paper, we demonstrate that the form of representation (character vs. text box) and the number (one vs. four) of computer agents affect people's conformity as well as attitudes toward the agent. A text box, as compared to a simple stick figure, induced more opinion change as well as eliciting more conformity. Interestingly, one text box was rated better than four text boxes in terms of social attractiveness, social presence, and trustworthiness, while the opposite was true of character.