The media equation: how people treat computers, television, and new media like real people and places
Integrating culture into interface design
CHI 98 Cconference Summary on Human Factors in Computing Systems
Mixing personal computer and handheld interfaces and devices: effects on perceptions and attitudes
International Journal of Human-Computer Studies
Desafios de design para a TV digital interativa
IHC '06 Proceedings of VII Brazilian symposium on Human factors in computing systems
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This 2 x 2 between subjects experiment examined the effects of label (computer or television) on users' evaluation of identical equipment and content (comedy show or web page). Content was evaluated more positively on key traits (humor and intelligence) when viewed via the traditional medium. The "computer" was perceived as superior on picture clarity, competence, and quality. "Computer" participants reported greater feelings of involvement, while "television" participants reported greater feelings of ease. "Television" participants demonstrated better memory for traditional television content than "computer" participants. These results extend prior research on labels and technology showing that there are important psychological implications for digital convergence.