Reservations about the usability of airline web sites

Authors:
Paula Selvidge
Affiliations:
Wichita State University, Wichita, KS
Venue:
CHI '99 Extended Abstracts on Human Factors in Computing Systems
Year:
1999

Citing 1
Cited 1

Web site usability: a designer's guide

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Still up in the air: government regulation of airline websites and continuing price inequality for persons with disabilities online

Proceedings of the 13th Annual International Conference on Digital Government Research

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Abstract

Designing effective and usable web sites is important to survival in the e-commerce market. The focus of this study was to identify general usability issues on major airline web sites. Seven web sites were compared on the task of locating flight and fare information. Finding flight information across the web sites was a difficult task for many users in this study. Numerous usability issues were identified including problems with logon procedures, non-descriptive and redundant links, round-trip options, and unfamiliar technical language.