Content preparation for cross-cultural e-commerce: a review and a model
Behaviour & Information Technology
Comparing privacy attitudes of knowledge workers in the U.S. and India
Proceedings of the 3rd international conference on Intercultural collaboration
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Concern about the privacy of online consumers is a global issue. Given the global nature of the Internet, companies planning and implementing e-commerce must understand the differences in privacy concerns of consumers in different cultures with different social/economic contexts to become effective in business. Motivated by this need, this study analyzes and compares the privacy concerns of online consumers in China and the United States, identifies major factors related to these concerns, and discusses the cultural/social/economic backgrounds of the related phenomena found in the study.