Enabling personalization services on the edge

Authors:
Xing Xie;Hua-Jun Zeng;Wei-Ying Ma
Affiliations:
Microsoft Research Asia, Sigma Center, Beijing, P.R. China;Microsoft Research Asia, Sigma Center, Beijing, P.R. China;Microsoft Research Asia, Sigma Center, Beijing, P.R. China
Venue:
Proceedings of the tenth ACM international conference on Multimedia
Year:
2002

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Abstract

In this paper, we describe our work on enabling personalization services on the edge of the Internet. In contrast to traditional approaches, this method offers many advantages. First, content providers can make their content people-aware while the content is delivered to the user. Second, since the personalization work is distributed to an overlay network of edge servers, it greatly improves the scalability and availability of the services. Third, the sufficiency of user data collected in edge servers enables us to build more accurate user models which further enhance the performance of personalization services. We describe the implementation of a prototype system named Avatar and present some experimental result in this paper.