Laying out and visualizing large trees using a hyperbolic space
UIST '94 Proceedings of the 7th annual ACM symposium on User interface software and technology
Footprints: history-rich tools for information foraging
Proceedings of the SIGCHI conference on Human Factors in Computing Systems
Communications of the ACM
Visualizing multi-dimensional data
ACM SIGGRAPH Computer Graphics
Visualizing the crowds at a web site
CHI '99 Extended Abstracts on Human Factors in Computing Systems
Improving the Effectiveness of a Web Site with Web Usage Mining
WEBKDD '99 Revised Papers from the International Workshop on Web Usage Analysis and User Profiling
VISVIP: 3D Visualization of Paths through Web Sites
DEXA '99 Proceedings of the 10th International Workshop on Database & Expert Systems Applications
APD-A Tool for Identifying Behavioural Patterns Automatically from Clickstream Data
KES '07 Knowledge-Based Intelligent Information and Engineering Systems and the XVII Italian Workshop on Neural Networks on Proceedings of the 11th International Conference
Identifying web navigation behaviour and patterns automatically from clickstream data
International Journal of Web Engineering and Technology
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The explosive growth on-line activity has established the e-channel as a critical component of how institutions interact with their customers. One of the unique aspects of this channel is the rich instrumentation where it is literally possible to capture every visit, click, page view, purchasing decision, and other fine-grained details describing visitor browsing patterns. The problem is that the huge volume of relevant data overwhelms conventional analysis tools. To overcome this problem, we have deve loped a sequence of novel metaphors for visualizing website structure, paths and flow through the site, and website activity. The useful aspect of our tools is that they provide a rich visual interactive workspace for performing ad hoc analysis, discovering patterns, and identifying correlations that are impossible to find with traditional nonvisual tools.