Discovering patterns of online purchasing behaviour and a new-product-launch strategy
Expert Systems: The Journal of Knowledge Engineering
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e-Business is competing in the new era of e-market. We need an infrastructure that could provide insight information to enable maximum and constant learning that lead to a responsive web site. To keep the website in business on-line, we need sufficient on-line traffic on the e-Business web site. This result of an urgent need to investigate the keys to satisfy and stimuli e-customers by providing customer-effective websites that delivered business-focused e-services. The primary need is to produces a view of the behavior of the e-business system and its e-customers. Successful e-Business aim to provide customers with optimal on-lineexperience in e-business web site that supports effective customer relationship from customerawareness, through exploration to purchase commitment. This paper focuses on modeling e-customer behavior by developing a Mental Cognitive (MC) Model for identifying the web site semantics via the activities exercised by its e-customers. Our proposed MC Model also supports quantitative measure to abstract more rigorously the behavior of e-customers insupport of Internet marketing.