Revisitation patterns in World Wide Web navigation
Proceedings of the ACM SIGCHI Conference on Human factors in computing systems
Visualizing the evolution of Web ecologies
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising
Data Mining and Knowledge Discovery
Data mining for path traversal patterns in a web environment
ICDCS '96 Proceedings of the 16th International Conference on Distributed Computing Systems (ICDCS '96)
Hi-index | 0.00 |
Clickstreams are visitors' path through a Web site. Analysis of clickstreams shows how a Web site is navigated and used by its visitors. Clickstream data of online stores contains information useful for understanding the effectiveness of marketing and merchandising efforts. In this paper, we present a visualization system that provides users with greater abilities to interpret and explore clickstream data of online stores. The system visualizes a large number of clickstreams by assigning parallel coordinates to sequential steps in click-streams. To demonstrate how the presented visualization system provides capabilities for examining online store clickstreams, we present a series of parallel coordinate visualizations, which display clickstream data from an operating online retail store.