Appling the AHP Techniques to Electronic Commerce in a Special Attention to Fashion Website Selection

Authors:
Nam Yong Lee;Eun Hee Choi
Affiliations:
-;-
Venue:
Proceedings of the First International Conference on The Human Society and the Internet - Internet Related Socio-Economic Issues
Year:
2001

Citing 2
Cited 0

The use of the analytic hierarchy process in the selection of participants for a telecommuting pilot project

SIGCPR '96 Proceedings of the 1996 ACM SIGCPR/SIGMIS conference on Computer personnel research
Comparison of simulation environments through analytic hierarchy process

WSC '96 Proceedings of the 28th conference on Winter simulation

Quantified Score

Hi-index	0.00

Visualization

Abstract

Analytic Hierarchy Process has been recognized as one of the most important multiple criteria decision making(MCDM) techniques. Recently, it has gained substantial attention as a possible solution to the decision making problems in global electronic commerce environment. This study examined the issues related to the selection and evaluation of the fashion websites in Korea. In general, Websites are evaluated in terms of the purchaser. In order to select the best one of various fashion websites, evaluation criteria is essential. AHP is a mathematical decision-modeling tool for solving MCDM problems by decomposition, determination and synthesis. It provides the categorical and simple linear weighted average criteria ranking methods. The results of this study showed that a comprehensive list of selection criteria structured in a hierarchical framework is important for making better decision in electronic commerce. Also, this study provided good insights for the design of good fashion websites.