Market Strategies in the Internet Content Business

Authors:
Minzheong Song
Affiliations:
-
Venue:
Proceedings of the First International Conference on The Human Society and the Internet - Internet Related Socio-Economic Issues
Year:
2001

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Abstract

This project begins with introductory comments on the need for the market strategy for the Internet content business. This project deals with the market status globally and locally, and then set the strategies for the success of the Internet business, that is, strategies for increase of subscriber number & advertising revenue, strategic alliances for effective distribution, and pay service development.