Communications of the ACM
Net worth: shaping markets when customers make the rules
Net worth: shaping markets when customers make the rules
Untraceable electronic mail, return addresses, and digital pseudonyms
Communications of the ACM
Internet security attacks at the basic levels
ACM SIGOPS Operating Systems Review
Security and Privacy: Promising Advances
IEEE Software
On secure and pseudonymous client-relationships with multiple servers
WOEC'98 Proceedings of the 3rd conference on USENIX Workshop on Electronic Commerce - Volume 3
A Privacy Manager for Cloud Computing
CloudCom '09 Proceedings of the 1st International Conference on Cloud Computing
Accountability as a Way Forward for Privacy Protection in the Cloud
CloudCom '09 Proceedings of the 1st International Conference on Cloud Computing
A study on scalability of services and privacy issues in cloud computing
ICDCIT'12 Proceedings of the 8th international conference on Distributed Computing and Internet Technology
Enhancing privacy in cloud computing via policy-based obfuscation
The Journal of Supercomputing
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Rapid evolution of Internet may largely depend on gaining and maintaining the trust of users. This possibility may especially rule enterprises, whose financial viability depends on electronic commerce. Neither customers will have the time, the ability or the endurance to work out the best deals with vendors, nor will vendors have time to bargain with every customer. In order for customers to strike the best bargain with vendors, they need a privacy supporter, an information intermediary or infomediary. Infomediaries will become the custodians, agents, and brokers of customer personal information exchanged via Internet, while at the same time protecting their privacy. There is a scale between security and privacy that currently leans towards security; security adopts strong user authentication mechanisms in order to control access to personal data, while privacy requires loose authentication in order to provide user anonymity. In this paper we introduce a new infomediaries-based, privacy-enhancing business model, which is capable of providing anonymity, privacy and security, to customers and vendors of e-commerce. Using this model, customers of e-commerce can buy goods or services, without revealing their real identity or preferences to vendors, and vendors can sell or advertise goods or services without violating the privacy of their customers.