Superdistribution: objects as property on the electronic frontier
Superdistribution: objects as property on the electronic frontier
Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
The Economics of Electronic Commerce
The Economics of Electronic Commerce
Blown to Bits: How the New Economics of Information Transforms Strategy
Blown to Bits: How the New Economics of Information Transforms Strategy
Digital rights management in a 3G mobile phone and beyond
Proceedings of the 3rd ACM workshop on Digital rights management
Towards multilateral-secure DRM platforms
ISPEC'05 Proceedings of the First international conference on Information Security Practice and Experience
Hi-index | 0.00 |
This paper will examine and categorize potential business model scenarios for online music. The virtualization of music leads to market uncertainties. On the supply side, the offering party might not be able to sufficiently privatize online music by using digital rights management technologies. On the demand side, with a changing cost structure for digital goods, consumers might not be willing to pay directly for digital goods so that revenues would have to be collected indirectly by public or private entities. As a result, business models for online music can be categorized into four scenarios. In the first scenario, online music is used to promote the traditional offline business while in the second scenario, consumers are willing to pay for additional services to access online music. The third scenario is significantly different from the first two scenarios as music providers are expected to be able to protect their content by using digital rights management technology. In the fourth scenario peer-to-peer technologies allow consumers to use a mechanism called super distribution with which they can share and recommend songs. The paper concludes with a recommendation to music companies regarding privacy and strategic positioning.