Determining Hit Rate in Pattern Search

  • Authors:
  • Richard J. Bolton;David J. Hand;Niall M. Adams

  • Affiliations:
  • -;-;-

  • Venue:
  • Proceedings of the ESF Exploratory Workshop on Pattern Detection and Discovery
  • Year:
  • 2002

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Abstract

The problem of spurious apparent patterns arising by chance is a fundamental one for pattern detection. Classical approaches, based on adjustments such as the Bonferroni procedure, are arguably not appropriate in a data mining context. Instead, methods based on the false discovery rate - the proportion of flagged patterns which do not represent an underlying reality - may be more relevant. We describe such procedures and illustrate their application on a marketing dataset.