Mining Clusters with Association Rules

  • Authors:
  • Walter A. Kosters;Elena Marchiori;Ard A. J. Oerlemans

  • Affiliations:
  • -;-;-

  • Venue:
  • IDA '99 Proceedings of the Third International Symposium on Advances in Intelligent Data Analysis
  • Year:
  • 1999

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Abstract

In this paper we propose a method for extracting clusters in a population of customers, where the only information available is the list of products bought by the individual clients. We use association rules having high confidence to construct a hierarchical sequence of clusters. A specific metric is introduced for measuring the quality of the resulting clusterings. Practical consequences are discussed in view of some experiments on real life datasets.