A Case Study in Information Delivery to Mass Retail Markets

Authors:
Vladimir Kotlyar;Marisa S. Viveros;Sastry Duri;Richard D. Lawrence;George S. Almasi
Affiliations:
-;-;-;-;-
Venue:
DEXA '99 Proceedings of the 10th International Conference on Database and Expert Systems Applications
Year:
1999

Citing 2
Cited 1

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Abstract

The growth in the capabilities of hand-held computers coupled with improvements in database systems and communication infrastructure have brought us closer to enabling truly ubiquitous access to information. In this paper, we describe the SmartPad system, a software solution in the consumer space, providing consumers with ubiquitous access to interactive shopping. This solution enables end-users to shop remotely using personalized content, searching and selecting in incremental mode and disconnected from the network. This is achieved by combining in-store and on-line transactions, by leveraging current efforts in data mining, and by delivering information through hand-held devices. SmartPad is currently used by several hundred consumers with very encouraging initial feedback.