Federated database systems for managing distributed, heterogeneous, and autonomous databases
ACM Computing Surveys (CSUR) - Special issue on heterogeneous databases
Building the data warehouse (2nd ed.)
Building the data warehouse (2nd ed.)
Data Warehousing, Data Mining, and Olap
Data Warehousing, Data Mining, and Olap
Building Data Mining Applications for CRM
Building Data Mining Applications for CRM
Don't Scrap It, Wrap It! A Wrapper Architecture for Legacy Data Sources
VLDB '97 Proceedings of the 23rd International Conference on Very Large Data Bases
HEROSfe: A Framework for Heterogeneous Database Systems Integration
DEXA '99 Proceedings of the 10th International Conference on Database and Expert Systems Applications
HEROS: A Heterogeneous Object-Oriented Database System
DEXA '98 Proceedings of the 9th International Conference on Database and Expert Systems Applications
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Database Marketing (DBM) refers to the use of database technology for supporting marketing activities. In this paper, an architecture for DBM systems is proposed. This architecture was implemented using HEROS - a Heterogeneous Database Management System as integration middleware. Also, a DBM metamodel is presented in order to improve the development of DBM systems. This metamodel arises from the main characteristics of marketing activities and basic concepts of Data Warehouse technology. A systematic method for using the proposed DBM architecture is presented through an example that shows the architecture's functionality.