The interplay of beauty, goodness, and usability in interactive products
Human-Computer Interaction
International Journal of Human-Computer Studies
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Our primary goal was to assess users' reactions to web sites and to better understand why they respond more favorably to some web sites than to others. In the present study, we replicated earlier research1 in which participants performed tasks on 12 different web sites and subsequently rated each of the sites along 14 dimensions. As occurred in the earlier research, reliable differences were observed in the ratings of the web sites. However, in contrast to the earlier study where organization was the primary predictor of overall ratings, attractiveness was the strongest predictor of their overall impression of the sites. It may be that the differing results were due either to different stimulus sets or to different subject populations.