Evaluating social trails

  • Authors:
  • Martin Svensson;Kristina Höök;Rickard Cöster

  • Affiliations:
  • SICS, Kista, Sweden;SICS, Kista, Sweden;SICS, Kista, Sweden

  • Venue:
  • CHI '03 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2003

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Abstract

We performed a 6-month study of a food recommender system to determine the influence of social trails on users choice of recipes. To measure the impact of the recom-mender functionality, we choose to avoid predictive accu-racy metrics, and opted for contextualised subjective meas-ures, comparing recommendations to searching and brows-ing. 18% of the selected recipes came from the list of rec-ommended recipes. In addition, users liked and understood the recommendation functionality.