The impact of technology advances on strategy formulation in mobile communications networks

Authors:
Ioanna D. Constantiou;George C. Polyzos
Affiliations:
ELTRUN (The eBusiness Center), Athens University of Economics and Business, Greece;Mobile Multimedia Lab, Athens University of Economics and Business, Greece
Venue:
Mobile commerce
Year:
2003

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Abstract

Over the last couple of years, we have been witnessing the process of convergence between wireless and wired networks, under intense technological innovation and rapid market evolution. Mobile operators are trying to maintain a leading role in the market as it evolves towards integration with the Internet. However, the development of a multitude of new services will require the growth of a whole new market for network connectivity, applications and content. In order to understand the business opportunities arising and the ensuing competitive dynamics, this chapter explores the evolution of key players' business relationships and strategies along with a range of critical issues that will be faced by companies and regulators alike.