Market Segmentation, Advanced Demand Information, and Supply Chain Performance

  • Authors:
  • Fangruo Chen

  • Affiliations:
  • -

  • Venue:
  • Manufacturing & Service Operations Management
  • Year:
  • 2000

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Abstract

A monopolist sells a single product to a market where the customers may be enticed to accept a delay as to when their orders are shipped. The enticement is a discounted price for the product. The market consists of several segments with different degrees of aversion to delays. The firm offers a price schedule under which the customers each self-select the price they pay and when their orders are to be shipped. When a customer agrees to wait, the firm gains advanced demand information that can be used to reduce its supply chain costs. This article shows how an optimal pricing-replenishment strategy that balances the costs due to discounted prices and the benefits due to advanced demand information can be determined.