Industry: internet usage analysis

  • Authors:
  • Gavin Meggs

  • Affiliations:
  • Practice Manager, Analytical Services, Norkom Technologies Limited, London, United Kingdom

  • Venue:
  • Handbook of data mining and knowledge discovery
  • Year:
  • 2002

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Abstract

An ever-increasing amount of information is being stored in electronic form, both on the Internet and on corporate Intranets. Beyond the effort expended in creating such knowledge bases comes the task of raising users' awareness of the availability of information and encouraging the use of it. Without constant use and feedback, such stores turn from valuable living resources into static outdated libraries. In this case study we show how an understanding of users' interactions with knowledge is used to facilitate and encourage further use of that knowledge. By capturing the significant patterns in user behavior, it is possible to determine which sections of a knowledge base are being used, how they are being used, and by whom. We then consider groupings of like users and develop communities of interest such as active groups of knowledge workers who not only access common areas of knowledge, but also behave in similar ways when doing so. A deeper understanding of how knowledge is used also facilitates the ongoing maintenance and structuring of that knowledge.