AFSS '02 Proceedings of the 2002 AFSS International Conference on Fuzzy Systems. Calcutta: Advances in Soft Computing
Fusion of GRNN and FA for Online Noisy Data Regression
Neural Processing Letters
A fuzzy intelligent design retrieving system for customer requirements
International Journal of Computer Applications in Technology
Connection network and optimization of interest metric for one-to-one marketing
GECCO'03 Proceedings of the 2003 international conference on Genetic and evolutionary computation: PartII
| Hi-index | 0.00 |
This paper introduces a proposed neural network-based data mining method that utilizes company's internal data about customers for the purpose of marketing strategy such as target marketing and direct marketing. Unlike past data mining approaches that put market survey or customer feedback data into input values, Fuzzy ART neural network proposed in this paper takes customer's purchasing history as input values and cluster similar customers into groups. Step by step procedures of how to implement Fuzzy ART algorithm is provided, and practical considerations in order for it to be used in marketing management in the context of electronic commerce are discussed.